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Assess The Situation
Determine what you’re doing well and where you could improve. Remember that understanding your competitors is key to understanding how to best compete in the marketplace.
Discuss Your Goals
How do they align with your organization's vision and plan? goals should fit into and support your overall business goals. Just like any other goal, marketing goals should be measurable. Goals must be specific and realistic as well. Be sure to measure all the numbers!
Create A Strategy
Knowledge is power, but too much information without structure is just confusing. Create a reference that keeps you on track with the big picture.
Design & Deploy
A prototype can go a long way. It is common for this step to be repeated until everything looks and performs perfectly. But remember to stay consistent with your strategic goals and budget.
Conversion & Optimization
This should be a systematic process of increasing the percentage of website visitors who take a desired action. You should try to understand how your users move through your business, what actions they take, and what's stopping them from completing your goals. Here are some best practices for conversion rate optimization.
Analytics & Tracking
One of the most important steps is measuring your progress. Without metrics, it would be next to impossible to set goals and measure our progress towards them. They’re what allow us to be constantly improving, constantly pushing forward.
Content Marketing
"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action." Don't forget that Dreams Collective Creative Agency can help you in this department!
Repeat Steps With Added Individual Tactics
This is where it starts to get fun. Throw in SEO, social media, emails, and everything else you can to capture a lead. Just make sure you stick with our process and stay on track of those numbers!
Now that you have a solid marketing process in place. It's time you look into joining the new face of cooperative digital marketing at Dreams Collective.
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