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To put it simply, analytics provide information to help you make educated changes to your business based on actual data, as opposed to hypothesized ideas based on opinions. Analytics are also extremely important in helping you to understand which promotions and marketing techniques work well for your brand. There is so much more out there besides Google Analytics. Check out our URL shorter & link management tool and these other awesome companies that want to help you make data-driven decisions. This list of software was curated from Startup Stash.
Chartio is an award-winning interface to data. Simple to set up and easy to use, explore the world’s most popular data sources in real-time by working with your database, not a data warehouse. With Chartio, anyone can build beautiful dashboards and visualizations and share them across the organization.
When we understand our customers, we understand how to grow our business. KISSmetrics tracks real people—where they come from, what they do, and who purchases. Discover where your best customers originally come from, Learn how to improve your site and apps, Track people across multiple devices and more. KISSmetrics helps online businesses measure, grow and monetize.
Geckoboard is a data visualization tool that connects to all your data sources and displays your most important metrics on a beautifully designed and intuitive dashboard. Pull together data from 120+ different services to build your own custom dashboard that communicates the numbers that matter, it’s your key data in one place. Use data to focus on what matters.
Optimizely is a world-class website optimization platform, providing A/B and multivariate testing that is incredibly powerful and easy-to-use. Optimizely enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic, gather immediate results, and start achieving goals.